Despite how accessible and popular the internet and online services are today, the number of people who go online every day is still increasing. This has dri...

Digital marketing on mass, requires lots of funds and time to provide tangible bulk returns, funds for startups is a difficult task at the best of times. So,...

Business Plans A business plan isn't only about appealing to banks and investors, it’s actually a great tool for entrepreneurs and business owners to manage ...

A Marketing strategy can be a section in your business plan or standalone document that outlines how you will find customers for your business. Marketing str...

We’ve collated 5 quick and easy ways to grow your business and sales in 2020. Use Instagram polls to ask questions. This will generate you engagement from po...

Don't let your B2B site lose you leads by making these five basic mistakes There are literally millions of B2B websites out there but not all of them are as ...

In this post, we are going to cover some of the core skills, trends and rules for you to follow that will help you differentiate yourself as a brand and a bu...

How do you start a small business consulting practice? What skills do you need? Purple Yak started as a small business consultant a few years ago now, and th...

The Digital Marketer Defined In its most basic form, a digital marketer is responsible for using digital channels to generate leads, brand awareness and elev...

Email marketing is still as vital as ever, people have come to expect email marketing now and therefore look for emails worthy of being clicked and opened. T...

In the past few years, podcasts have exploded in popularity and prevalence, and for good reason! As multitasking has become a necessity, people want to be en...

The digital industry is grow quarter on quarter, showing no sign of slowing down, and it can be difficult to navigate for newcomers or those looking to find ...

Selling online courses can be one of the best ways to create a passive income with minimal effort, budget and time consumption. We’ve created a high level gu...

Below are some key website basics you should be incorporating when designing your own site. Quick, Clear & Concise You need to show your potential customers w...

Stand out or get left behind. The most successful products, services, individuals and businesses are based on being perceived as unique and/or special. Just ...

When done right, a business model lays a foundation for building something meaningful. It distills the potential for a business down to its essence. Your bus...

The main reason why so many B2B content strategies fail is because people don’t recognise the difference between B2B and B2C content marketing. Targeting bus...

The most common misconception when it comes to social media marketing is that “All you have to do is set up a few social networks and the results will start ...

With over 3 million blog posts are published each day, you need to have something that helps your content stand out. Great content just isn’t going to cut it...

Commonplace feeling in 2019: Search engine optimisation (SEO) isn't what it used to be. Here's a truth of it: Your SEO strategy for 2019 shouldn't focus on k...