High-quality marketing can be expensive but it doesn't have to be.

As a business owner, you understand without marketing, your business would eventually fail due to the absence of new customers.

6 Tips for Content Marketing in 2020

Content marketing strategy, content strategy, and content plan. People often use these terms interchangeably but each is a bit different...

It is so important to create and use a digital marketing plan in modern business, social selling and awareness is key to business growth...

Despite how accessible and popular the internet and online services are today, the number of people who go online every day is still incr...

Digital marketing on mass, requires lots of funds and time to provide tangible bulk returns, funds for startups is a difficult task at th...

Business Plans A business plan isn't only about appealing to banks and investors, it’s actually a great tool for entrepreneurs and busine...

A Marketing strategy can be a section in your business plan or standalone document that outlines how you will find customers for your bus...

We’ve collated 5 quick and easy ways to grow your business and sales in 2020. Use Instagram polls to ask questions. This will generate yo...

Don't let your B2B site lose you leads by making these five basic mistakes There are literally millions of B2B websites out there but not...

In this post, we are going to cover some of the core skills, trends and rules for you to follow that will help you differentiate yourself...

How do you start a small business consulting practice? What skills do you need? Purple Yak started as a small business consultant a few y...

The Digital Marketer Defined In its most basic form, a digital marketer is responsible for using digital channels to generate leads, bran...

Email marketing is still as vital as ever, people have come to expect email marketing now and therefore look for emails worthy of being c...

In the past few years, podcasts have exploded in popularity and prevalence, and for good reason! As multitasking has become a necessity, ...

The digital industry is grow quarter on quarter, showing no sign of slowing down, and it can be difficult to navigate for newcomers or th...

Selling online courses can be one of the best ways to create a passive income with minimal effort, budget and time consumption. We’ve cre...

Below are some key website basics you should be incorporating when designing your own site. Quick, Clear & Concise You need to show your ...

Stand out or get left behind. The most successful products, services, individuals and businesses are based on being perceived as unique a...