As a business owner, you understand without marketing, your business would eventually fail due to the absence of new customers.
What is a sales funnel?
This strategy gets its name from the process it creates, giving you multiple categories for your audiences stage in the buying cycle.
The top category is the biggest one and represents the largest number of potential customers. The bottom category represents the smallest number which are your committed customers.
Here’s our five stages of constructing your own simple online sales funnel.
1. Create an engaging landing page
Your landing page is your first opportunity to make a great first impression to potential customers. A good landing page will encourage visitors to sign up for some sort of list or subscribe to the becomes your first line of communication.
2. Have a front-end offer
Next, you need to display the opportunity to buy a product or procure your service to your potential buyers. When presenting your main front-end products and service, it gives you a great opportunity to up-sell associated offers. You should be asking yourself “how will this help create more value for your customers and build desire for the next offer that you're going to present them with”. At this stage, you should be “pre-selling” on the next stage in the funnel.
3. Provide an up-sell offer on the back end
Offer your customers who just bought or are about to buy a product or service the opportunity to upgrade, that service. Make sure the offer presents even more value for the end customer and the benefits this could bring. This time is a great opportunity to up-sell because the buyer is in the mood to receive value and buying.
4. Provide a downsize option too
In the same way that you encouraged customers to upgrade services in the up-sell step, this element of the funnel calls for you to offer a downgrade option to certain customers.
No, a downsize option doesn't represent a failure and should not be looked upon as the loss of a sale. Instead, consider this a way to keep a customer unable to buy from you due to budget constraints. Keep in mind that those constraints may change. Be considerate and offer cheaper options for these individuals to keep them as potential customers.
5. Keep up the momentum
Follow up with all the new customers you have acquired and ensure they are happy with their product or service. A great way to accomplish this is to offer a membership-based rewards program. This will allow you to remain in contact with customers, giving you the perfect means for telling them about new deals and services.
If you would like any support, guidance or feedback on your sales funnel please reach out via our contact us page or use one of our social channels. We’re happy to help.