6 Ways That You Can Improve The Quality of Your Leads

If you're serious about growing your business it is likely that you are investing some of your marketing budget in lead generation.

It's also likely that some of that budget is finding its way into Mr. Zuckerberg's pocket as you navigate your way around Meta's (Facebook) Lead Gen Ads. Facebook Lead Gen ads are great, but as you've probably found out, sometimes the lead quality isn't....great.

Here Are 6 Ways That You Can Improve The Quality of Your Leads:

1. Speak directly to your ideal client - for example, we might specifically mention 'Business Owners' in our ad copy.

2. Welcome - the welcome message is underutilised on Facebook lead forms, use this section to make sure the user knows why they should fill out the form, and what's going to happen next.

3. Ask a qualifying question - you have the option to ask 'custom questions' on Facebook Lead Forms, these questions make the form harder to fill out and can have a big effect on lead quality.

4. Lookalikes - Lookalike audiences are a super-powerful targeting option on Facebook. Try creating lookalikes of buyers or website traffic.

5. CTA - Facebook offers a range of different 'calls to action' with 'Learn More' being the most popular - but it might not get you the best leads. Depending on how you are using the add, you might want to try 'Sign Up' or even 'Download'.

6. Speed - In order to make the most of your leads - from any platform - speed is of the essence. Make sure you respond quickly - before someone else does.

To learn more about how you can generate high quality leads from Facebook and other social media channels to help your business grow, join our group, reach out and lets start a conversation about how to take you to the heights you want to reach.

See you soon.