Privacy policy


The privacy of your data is hugely important to us, which is why we want you to be crystal clear about how we collect and use it.


What information do we collect?
Your email address. Nothing else.


Who is collecting it?
Purple Yak. We are a content and consultancy agency.

How is it collected?
When you sign up to our newsletter, sign up for a membership or purchase services from Purple Yak.


Why is it being collected?
We collect this information so that we can communicate with you with provide the services to which you have registered for.

How will it be used?
Only for the purpose you provided it for. That means to receive our newsletter or to be alerted of new Purple Yak offers and blogs.


Who will it be shared with?
No one. No third parties.


What if I want to stop receiving information from Itsdevelopmental Ltd?
You can unsubscribe from the newsletter itself (scroll down and hit ‘Unsubscribe’) or else email us at and simply put ‘Unsubscribe me’ in the subject.