High-quality marketing can be expensive but it doesn't have to be.

As a business owner, you understand without marketing, your business would eventually fail due to the absence of new customers.

6 Tips for Content Marketing in 2020

A clear and well articulated sales strategy is your path to sustainable growth. Get it right and watch your businesses growth skyrocket...

Content marketing strategy, content strategy, and content plan. People often use these terms interchangeably but each is a bit different...

It is so important to create and use a digital marketing plan in modern business, social selling and awareness is key to business growth...

Despite how accessible and popular the internet and online services are today, the number of people who go online every day is still increasing. This has dri...

Digital marketing on mass, requires lots of funds and time to provide tangible bulk returns, funds for startups is a difficult task at the best of times. So,...

Business Plans A business plan isn't only about appealing to banks and investors, it’s actually a great tool for entrepreneurs and business owners to manage ...

A Marketing strategy can be a section in your business plan or standalone document that outlines how you will find customers for your business. Marketing str...

We’ve collated 5 quick and easy ways to grow your business and sales in 2020. Use Instagram polls to ask questions. This will generate you engagement from po...

Don't let your B2B site lose you leads by making these five basic mistakes There are literally millions of B2B websites out there but not all of them are as ...

In this post, we are going to cover some of the core skills, trends and rules for you to follow that will help you differentiate yourself as a brand and a bu...

4 in 10 small businesses in the UK fail within the first 5 years. Just imagine ploughing 5 years into your business, only for it not to succeed. That would b...

How do you start a small business consulting practice? What skills do you need? Purple Yak started as a small business consultant a few years ago now, and th...

The Digital Marketer Defined In its most basic form, a digital marketer is responsible for using digital channels to generate leads, brand awareness and elev...

Email marketing is still as vital as ever, people have come to expect email marketing now and therefore look for emails worthy of being clicked and opened. T...

In the past few years, podcasts have exploded in popularity and prevalence, and for good reason! As multitasking has become a necessity, people want to be en...

The digital industry is grow quarter on quarter, showing no sign of slowing down, and it can be difficult to navigate for newcomers or those looking to find ...

Why would clients turn to you for their most important projects? If you can answer these questions during your first conversation with them, it will give you...