Networking for Introverted Business Owners

Today, we’ll explore the world of networking for introverted Business Owners. If you’re an introvert who finds solace in working alone and away from the hustle and bustle of crowds, you might not necessarily be a social butterfly.

While you may not relish the prospect of socialising, you recognise the significance of building relationships to foster a successful company. So, how can you navigate this realm effectively as an introvert?

Fear not! In this blog, I’ll share some invaluable tips that will help you build a strong network without feeling overwhelmed. You don’t need to be the life of the party to make a lasting impact.

Many introverted entrepreneurs face challenges with socialising, networking, and getting to know people. The thought of these tasks can be draining, but they understand their importance. Today I will provide you with quick and effective tips to network as an introvert.

Tip number one: embrace the internet as your ally. Many introverted entrepreneurs I know are surprisingly active on social media platforms, forums, groups, and even Reddit. While online socialising may not be the same as in-person interactions, it can be an excellent way to build your network and become a valuable connector.

Consider starting a Facebook group in your area of expertise and inviting people to join. Alternatively, you can focus on building your following on social media if that aligns with your preferences. Networking online is generally easier and more accessible compared to in-person interactions.

Another tip: join an online group, forum, or network. You don’t have to start from scratch. As long as you’re helpful and provide value to the community, you’ll quickly gain recognition and become a trusted resource.

By participating in these online communities, you’ll have the opportunity to meet people, get to know them, and build connections. You’ll also gain access to their contact information, which could potentially lead to business opportunities. I’ve personally found that many introverts find networking online to be a more manageable and effective approach.

Personally, I prefer meeting people in person. I find it easier to get to know someone’s true self and build genuine connections when we meet face-to-face.

But I wouldn’t call myself an introvert; I’m more of an extrovert.

One of the most effective ways to build relationships in person is to attend as many events as possible. Now, when I mention this to an introvert business owner, they might think, “Oh no, this means I have to engage in small talk and come up with conversations.”

“Don’t put too much pressure on yourself,” I say. “Your primary responsibility is to simply show up, be present, listen to lectures or talks, and have a drink. If you happen to meet people, engage in conversations, or if people ask you how you’re doing or who you are, that’s fantastic.

Just go with the flow and don’t force it. If you attend enough meet-ups and events, you’ll meet people regardless of your introverted nature.

It’s simply the law of averages. So, fill your calendar with numerous events in your area. You’ll naturally meet other introverts who share your interests.

Now, one of the simplest ways to build a network and relationships in business is to join a co-working space.

Simply showing up to an office every day will allow you to meet and get to know many people. Many co-working spaces have hundreds of individuals working there, so you’ll encounter people by chance in the kitchen while making coffee, at your desk, or while having lunch. The key is to put yourself in a position to meet people, and it will happen organically.

You don’t need to force it. And by visiting a co-working space even a few times a week, you don’t even have to go every day. You’re simply allowing these opportunities to arise. Even if you’re introverted, you don’t need to make the first move.

You don’t need to have a perfectly rehearsed elevator pitch memorised. You just need to show up.

My next tip is to consider speaking at events, meetups, or conferences. If you’re comfortable sharing your expertise on stage, this can significantly enhance your networking skills.

As soon as you step off the stage, people will approach you and express their interest in what you’ve said. It’s a conversation starter that piques their curiosity and makes them want to get to know you better. By being on stage, you naturally become more interesting and engaging.

I’ve noticed that attending events and speaking on stage has led me to meet many more people. I also get to know the other speakers, as we’re all part of the same event.

Event organisers often organise networking parties or dinners for speakers. By putting yourself in these situations, it becomes easier to meet people, and they approach you rather than you having to initiate contact.

Being introverted doesn’t mean you can’t network. You can build deep, meaningful relationships that can lead to business opportunities and support during challenging times. Just put yourself in those positions, as I mentioned earlier.

Even if you implement just one or two of today’s tips, it will significantly benefit you in the long run. No one builds a business alone; it requires a community.

A strong network and great people are essential. I can’t emphasise enough how much I’ve relied on my network over the past decade as I built my businesses.

It has helped me in countless ways.

It’s incredibly simple. Before I finish, I want to leave you with a thought.

One of my favourite aspects of networking, getting to know people, and building your network is realising that you’re not alone in this entrepreneurial journey. Your struggles aren’t unique. Everyone experiences the same challenges, doubts, and fears.

This realisation makes you feel less isolated and more like you’re on the same path. These struggles are a natural part of the process.

Got a burning question? Reach out on our social channels or email me at michael@purpleyak.co.uk

Thank you so much for reading.

Take care.