Key Email Campaigns to Boost Your Sales

Today, I’m excited to share three key email campaigns that can help you boost your sales. These campaigns can be used again and again to boost your sales and generate more revenue.

The strategies I’m going to share with you today, are well tested and proven to boost sales and generate revenue for your business. We use them with our clients, as part of their growth plans, along side other growth strategies to boost their businesses. These strategies are quick and effective, especially if you have an email list you haven’t sold to in some time.

You may have done email marketing a lot during Black Friday and the beginning of December, but the festive periods can also be a lull in promotions because of the volume of businesses doing the same. The perfect time to re-engage your list is in between festive periods. Even if you did some major promotions just a week ago, time it out to run these campaigns, one, two, or all three, to boost your sales.

Email marketing is one of the best ways to make sales because you have direct access to people’s inboxes. Email is something we can’t ignore. We have to read it and do something with it, we can’t just thumb through it like a newsfeed on social media.

This is why conversion rates are typically higher off email marketing than any other source. But how you use the tool is just as important as the tool itself. So, let’s dive into three email campaigns that can help you make more money this month.

The first campaign is my tried-and-tested, go-to growth tool. It works incredibly well. If you don’t run any other campaigns this month, this will do a great job on it’s own.

This email campaign, known as the revival email, is the most time-consuming, but it also yields the highest conversion rates. It targets individuals who have been on your list for some time but haven’t taken action, such as making a purchase.

These individuals have engaged with your newsletter, blog posts, or podcast episodes, but they haven’t converted into customers. To prompt a response, I send a straightforward email. I simply log into my email marketing software (MailerLite, MailChimp, ConvertKit, or any other platform) and send a very short email.

The key to this email is to be straight to the point. It must be incredibly short because the goal is to prompt a response. If your email is lengthy, people may perceive it as a lecture or a lecture-style presentation, rather than a genuine interaction. However, a concise email with a compelling question can compel them to reply.

It involves sending a simple, incredibly personal email that essentially boils down to a question.

The subject line should be simple and friendly, as if you were writing to a friend or family member. “quick question” as the subject line is great to peak the readers interest to engage with your email.

My email template is simple, here’s an example “Hello, Caroline. Quick question - are you still interested in growing your business?’”

My company specialises in supporting business owners to grow their businesses and revenue, to create time and financial freedom for the owners, and they’re on my email list because they should be interested in what I have to offer. However, I’m emailing them because they haven’t converted to a customer yet.

They haven’t bought or become a client. That’s the email. It’s that simple.

And I literally just sign off with Regards Mick. That’s it.

When you come to do this you’ll feel compelled to write more and explain why, but don’t. Would you do that with a friend?

More than likely not. You’re just seeing this as a quick message to get a quick reply. The more information you provide, the less likely they’ll reply. They’ll feel like the ball’s in their court and need to reply.

Avoid saying, “Hey, I’m asking this because I’m trying to find out if you still want to be on my email list and if you want to buy my product, I might want to give you an offer.” You may also feel compelled to say, “Reply to this email and let me know.”

If you do then you’re making this feel like a very marketing message. Don’t do that. People know they can reply to emails.

Keep it simple, short, and sweet. Send it to everyone who hasn’t bought yet. Now, this is where the magic happens.

They’ll reply. Make sure your reply email goes into your inbox so you can reply. The first time I did this, I was incredibly overwhelmed with how many emails I got. But I just took a deep breath and realised I needed to go through them. I literally had to go through like 200 plus emails.

The point here is that they’re replying. You’re starting and having a conversation with someone who’s been on the fence for a long time about whether to buy something from you. I go through my email daily during my revival email campaign. You’re send out the email, and then you’re getting all these replies.

I reply to each email, saying, “Thanks for getting back to me. Yes, I’m still interested. I just haven’t X, Y, or Z.” You can insert one of a long list of reasons why people haven’t taken the first steps yet. Usually for me and the customers I have, the core reason usually boils down to either fear, procrastination or lack of understanding of the problem.

When you get responses and they’re still interested, your role now is to coach them on email back and forth, to move them into a client if they’re truly interested into buying what you’re offering.

Provide proof points where needed like customer testimonials, feedback or even your knowledge. For example in my business, I use testimonials and point them in the direction of content I’ve created. Such as, “You’re going to love this blog post. It’ll help you out. By the way, I’m doing a live webinar next week that’ll walk you through the core foundations of growing a business. Would you be interested in joining?”

I get them to reply again as I’ve asked another question, and I want this conversation to go as long as possible. I’m trying to build rapport and trust, and build the interaction. Then they reply and say, “Yeah, that sounds great.”

I send them the invite link. For you, it might be a simple back-and-forth, answering some basic questions. They may not realise they’re simple questions. They might say, “Oh, I’m not sure if this is right for me.”

All you have to do is to reply, “Ok, by the way, we have customers who are exactly in the same position as you, do exactly what you do, or have the same needs as you. These are the results.” This will more than likely move them from on the fence, into buying customers. We’ve experienced conversion rates of up to 60% which is incredibly high and more than you’ll get on social media.

Now, you can’t do the revival email campaign every single day. I personally do this twice a year in our businesses and recommend our clients to do them same. This helps me clean up my email list and identify anyone who hasn’t replied. I then create an automation in my email marketing software to put these individuals in a separate list, where they’re considered long-term, slow buyers. I’m cautious about emailing them too frequently and you should too, the idea is to get them excited to buy from you when they’re ready. You’re not trying to annoy them or scare them away, if they showed interest then they will be more likely to buy from you when they’re ready.

However, if someone is warm and has already replied but hasn’t bought from us, I want to treat them differently. I email them more frequently and provide them with more content to encourage them to make a purchase. That’s email campaign number one.

Email campaign number two is the three-day sale campaign.

Many business owners believe they need an occasion to have a sale, such as Christmas, Easter, or Valentine’s Day. But you can create your own sale for your own reasons, like a customer loyalty sale or a community loyalty sale.

I like to do two different sales: one for our customers, where I sell additional products, courses, and other items. Our customers are already proven buyers and are interested in our products, which makes this sale highly effective.

The second sale is for those who haven’t bought from us yet, we run a three-day sale as a thank-you for being a part of our email list and community.

The key to its effectiveness lies in our inherent need for a reason to buy. Sometimes, the pain of solving a problem may not be strong enough to move us into buying, but once we have an opportunity and a compelling reason, we are more likely to make a purchase.

This phenomenon explains why companies like Amazon generate substantial revenue during events like Prime Day, Boxing Day, Black Friday, and Cyber Monday. People seize the opportunity and take advantage of the deals.

The thought process goes something like this: “Oh, I should buy now because it’s on sale. I’ve been considering this purchase for a while, and now is the perfect time to take advantage of the great deal.”

It all boils down to giving them a compelling reason to buy. Some individuals require a strong incentive, so give them one. This email campaign involves sending five emails.

The first email serves as a teaser, priming the recipient for the upcoming sale. The second email serves as a gentle reminder, prompting them to take action.

The third email provides a clear overview of the three-day sale, highlighting the discount, the deal, and any additional bonuses.

The fourth email focuses on the specific day of the sale, while the fifth email serves as a final reminder, encouraging recipients to make their purchases before the sale ends.

Additionally, you can consider adding a few more emails, such as last-chance emails or last-hour emails, to extend the promotion’s reach.

This is the basic structure of your email campaign. It provides a reason to buy and keeps recipients engaged throughout the three-day sale period.

Now, I like to take this a step further by creating an automated list that allows me to send personalised emails to each recipient, ensuring that they receive relevant and timely information.

If someone buys a product from me or my offer, I like to tag them on my email list so I can filter out and avoid sending the automation to anyone who’s already purchased.

If you’re unsure how to do this, simply email, message, or chat with your email marketing software (whether you’re using MailerLite, MailChimp, Aweber, ConvertKit, or something else). They should be able to assist you with this, alternatively I have a 5 video training on how to do this using MailerLite. MailerLite are who we use for our email marketing and we teach our clients how to get the most out of it.

However, the key point is that I don’t want to send emails to people who’ve already taken the offer. Sometimes, I find myself on other people’s email lists and see this happen, which I think is a bit amateurish. You should be able to know who’s bought.

Now, we’ve covered the revival email and the three-day sale, so what’s the third one?

A low-ticket offer can be a great way to attract customers who aren’t ready to buy your main product, whether it’s a course, coaching package, or live event. Some people simply aren’t financially ready for the investment, while others might be interested but need an offer that suits their needs better.

These customers are valuable because once they experience your value, they’re more likely to purchase your flagship product. To attract them, I like to offer low-ticket options to those who don’t buy my main product. For instance, if you’ve had a sale or run a webinar that sold your course or training, you can email these individuals with a low-ticket offer.

One of my favourite low-ticket offers is a live challenge, which could be a one-day challenge, a two-hour workshop, or a three-day challenge, some of our clients even opt for a 5 day challenge. These are essentially paid online workshops where you charge your customers for a live training. Many of our clients do this frequently because it’s an effective way to provide value and connect with their audience.

For example, you could host a two-hour workshop for £29.99, which is an affordable price point for many people. Alternatively, you could run a three-day challenge for £129, which is a fraction of the price of your regular product or course but still gets them to become a buyer.

This simple strategy effectively moves interested customers from the fence to the buying side.

By offering a live training, you’ll earn income, and the email campaign serves as an invitation to attend these sessions.

I like to send three emails: one a week before, two days before, and the day before the live training. This provides attendees with ample time to plan and schedule the training. Additionally, I encourage them to sign up and pay for the training before the event.

Quickly covering back the campaigns that we’ve discussed that can boost sales: revival emails, three-day sales, and your low-ticket offer campaigns.

Don’t just listen to today’s episode and ignore these strategies. Try at least one of them today.

Prioritise these strategies on your to-do list. Anything that can help you generate income and revenue is worth trying. This should be at the top of your list because it allows you to reinvest in your business and foster growth.

Over my 10 year coaching career, I've learned that email marketing is still an underutilised tool to grow your business. Email marketing can be a total game changer for your business, do not underestimate it. If you create a well crafted, maintained and engaged email list then this becomes a business asset, once which people would pay good money for if you wish to sell your business. I’ve seen multiple businesses sell for well over a £1m just on their email lists, once of which only had a touch over 5,000 people on the list.

That covers everything for today.

Got a burning question? Reach out on our social channels or email me at michael@purpleyak.co.uk

Thank you so much for reading.

Take care.