How to pivot in business & get massive results

Today, we’ll explore how to pivot and achieve massive results in your business. Sometimes, your business plateaus, and growth stalls. You might feel like you’re “steadily moving along,” even if it’s a downward trend. This can be a frightening position, especially if you’ve been in business for a while.

This is a clear sign that you need to make a change in your business to continue its growth and success. But how do you make such a significant decision and implement it to see substantial results?

Do you even need to make a big change to achieve big results? What kind of change would be most effective? These are the questions we’ll delve into today.

So, you’re in a position where your business is struggling. It’s stuck in a plateau or even moving in the wrong direction. I’ve seen this happen countless times throughout running our business growth programmes.

Your business will experience substantial growth, but then you’ll hit a slump or stall, it’s unable to make significant progress month after month. You’ll try various approaches, tweaking your marketing campaigns, sales pages, and implementing different marketing and sales strategies.

After making numerous adjustments, you’ll realise that even small experiments and changes aren’t enough to make a difference. In such cases, I recommend trying out these small changes and tweaks, whether it’s your advertising copy, marketing strategies, or running different types of ads. Experimenting with these minor adjustments can yield unexpected results.

However, if these changes fail to yield any positive impact, it’s a clear sign that you need to make a major change in your business. This means you need to make a decision that may be uncomfortable or even frightening. It’s time to take bold steps and implement a change that will propel your business forward.

Now, let’s talk about some examples of those changes.

One of the most significant changes you can make is raising your prices. It’s not that hard to implement practically, but many of us resist doing it. This involves increasing your prices.

Sometimes, when we raise our prices, we may lose some customers, but we’ll generate more revenue overall. This leads to a gradual increase in growth. Additionally, we attract a higher-quality customer who stays loyal and doesn’t cause us significant headaches or require excessive time and energy to serve. Therefore, a major change like a price increase can yield substantial results.

This is simply the nature of business. When you make significant changes, you’ll naturally receive a strong reaction. This could involve altering your product, your approach to solving problems, or even changing your entire offering.

Some people call this pivoting, but it essentially means acknowledging that your current approach isn’t working. You need to make a significant change and fundamentally alter your business strategy.

This could involve launching a new feature in your software or product, or offering a completely different service that better serves your customers. These ideas often come unexpectedly, like during walks, sabbaticals, or even while sitting alone in your backyard on a weekend.

Take some time to meditate and step away from your business to truly grasp the big picture. I understand it can be intimidating. You might have an established business that isn’t growing, and you may even be losing money in recent months. The fear of losing everything if you make a significant change is understandable.

However, here’s the reality: if your business isn’t growing, it will eventually lead to its downfall. It’s just a matter of time. Most decisions aren’t irreversible.

If you make a price change, you can reverse it. But the key is that if you don’t make significant changes, you won’t notice a substantial difference. For instance, during the pandemic, a local restaurant here in Leeds had to close down when the major lockdowns were imposed.

To keep their business afloat, the two owners had to make a substantial change. Instead of simply saying, ‘I’ll wait until the lockdowns end and reopen my restaurant,’ they started delivering meals to professionals and lunches to people working from home. Customers could even order their lunches in advance for the entire week or even month.

This was a significant shift in their business. They weren’t in the delivery business or even online.

Although they didn’t have a website, the owners were compelled to make a major change. Within a couple of weeks, they launched a website. It took off because it was a bold move.

The business achieved substantial results. So much so that it began to surpass the revenue of the restaurant even after they were allowed to reopen.

Yes, it’s intimidating and a risk, but that’s the nature of business.

You need to make a significant change from your usual routine. Of course, you want to assess the risk and survey your customers to ensure sound business decisions.

However, you must take action.

It’s easy to fall into a cycle of repeating the same problems. You need to break free and say, ‘Enough is enough. I need to change my strategy’.

Starting a business often involves fears, terrors, and risks. As we grow and build, we tend to take fewer risks, especially when we have something to lose.

When things start to decline, it feels like we’re back at square one. We need to take calculated risks that benefit our business.

Now, if your business is struggling or stagnant, I strongly encourage you to commit to making a substantial change this week. Decide on the change, assess the potential risks involved, and consider the consequences if things don’t go as planned. Outline the steps you’ll take to reverse the change if necessary. Then, execute your plan.

Remember, business and the market don’t wait for anyone. The sooner you take action, the better. This will give you the opportunity to start seeing those significant results.

I understand that making significant decisions and undergoing substantial changes can be intimidating and frightening. However, these are the very catalysts for growth and transformation.

If you aspire for significant transformations and remarkable outcomes, if you want to witness your progress and experience exponential growth, it won’t happen by chance. It’s all a consequence of cause and effect. Remember, most actions you take have the potential to be undone.

I want to leave you with this: To achieve your objectives, assess the risks involved, create a contingency plan, and take decisive action.

Got a burning question? Reach out on our social channels or email me at michael@purpleyak.co.uk

Thank you so much for reading.

Take care.