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What Is Digital Marketing?

Despite how accessible and popular the internet and online services are today, the number of people who go online every day is still increasing.


This has driven more and more businesses and governments are putting more services online to reach more people, reduce costs and provide better, more responsive services.


Marketing, at its core, is about connecting with your audience in the right place and at the right time with a message that meaning full to them. In today’s world, that means you need to meet them where they are already spending lots of time. That place is online.


We have covered digital marketing role and tips for being successful in digital marketing but we still get questions about what is digital marketing. If you would like to see our previous posts on digital marketing please follow the links below.


Digital Marketing Services

What does a Digital Marketer do?

7 key skills a Digital Marketer should have

How to: Create a winning SEO strategy


Digital marketing covers all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, including websites to connect with current and prospect customers.




The art of digital marketing


The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. Depending on the goals of the marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.

A content marketer can create a series of blog and/or social media posts that serve to generate leads from a new ebook the business recently created.



Types of Digital Marketing


Search Engine Optimisation (SEO)

Content Marketing

Social Media Marketing

Pay Per Click (PPC)

Affiliate Marketing

Marketing Automation

Email Marketing



Does digital marketing work for every businesses?


Digital marketing can work for any business in any industry, regardless of what your business sells, digital marketing still involves building out buyer personas to identify your audience's needs, and creating valuable online content.



What’s next if I'm ready to try digital marketing?


If you’re starting fresh it’s best to consult either with a business like Purple Yak or an independent digital marketer to get you going. It’s often a mistake hiring a digital marketer straight away until you know what your strategy needs to be. If you're already doing digital marketing, it's likely that you're at least reaching some segments of your audience online. No doubt you can think of some areas of your strategy that could use a little improvement.