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Pricing What Your Offer: Small Business Guide
Guide to pricing strategies for small businesses.
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Your prices can influence the number of sales you make and the profit you earn on each transaction.
As the old adage goes, everything has a price. But how should you go about setting yours?
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Prices are personal and powerful – they can dictate the balance of cash flow, number of sales, and profitability of your business. The good news is that there are plenty of models and pricing strategies to help you get it right.
In this guide, we explain the pricing strategies you can use as a small business owner. Learn how to calculate the Cost of Goods Sold (COGS) and the impact of inventory levels on pricing, and discover your route to fair and feel-good pricing.
Congratulations on your purchase of the Pricing What You Offer Book.
This page offers you some further insight into pricing, growing your business and resources to help you along your pricing journey.
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Don't forget to bookmark this page and come back whenever you need to.
Our Business Growth Club delivers so much value it's eye watering
6-WEEK GAME PLAN
Every 6-weeks we review and update your personalised game plan which is a focused action based plan making sure you move your business forward in the most efficient way.
VALUE £3,000
EMAIL & DESIGN TEMPLATES
We know how difficult it can be to start off figuring out what to write and design so we have created lots of templates that you can edit. We have done the thinking out so you don’t have to worry!
VALUE £1,500
DEDICATED MENTOR SUPPORT
Access to business mentors via email, social media and Whatsapp who are on hand to answer your questions on your business strategy.
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VALUE £1,500
PRIVATE FACEBOOK GROUP
Having people on the same journey and being able to share your journey with others is priceless. Ask questions to each other , share wins and get support.
VALUE £500
That's £6,500 of value already but we're not done yet.
BONUS
FACEBOOK & INSTAGRAM AD'S MASTERCLASS
Get access to my Facebook ads mini-course to get you started with building your audience on auto-pilot.
VALUE £2,500
BONUS
AD TEMPLATES, CONTENT & POSTING SCHEDULE
Full access to our database of trusted and proven ad's. Plug & Play for your business to accelerate business growth.
VALUE £1,000
£10,000 of value in total just for you!
So, what do you need to put in?
You'll need to commit at least 1 hour every six weeks to create the Game Plan with us. The Game Plan will be full of actionable tasks to move your business forward, grow your customer base and create such a compelling customer experience your customers just keep coming back.
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Each Game Plan is tailored to you and your business therefore the actions to take in your business could vary from a hour to multiple hours a day depending on what you need to do. We will discuss and run through this with you on your Game Plan calls.
Sound Like Something You Absolutely Need?
We only take on ACTION TAKERS into the Business Growth Club therefore we require a call first so we can make sure the programme is right for you but you're also right for the programme.
Our programmes are designed for business owners looking to gain clarity, take action and fully commit to improving their business and their life.
We promise you there is no sales script, just a genuine conversation about you, where you want to go with your business and if this is a good fit for you. A risk-free, commitment-free explore session where we can get to know each other and explore if the accelerator programme is a good fit for you.
still unsure?

Do you still need an extra reason to believe in yourself?
We also have a money back guarantee.
Come join me for 30 days and if you decide the Business Growth Club is not for you, then we will part way as friends and you get your money back.
imagine your future.
Can you imagine hitting your financial freedom goals? What would this mean for you and your life?
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Imagine feeling confident on how to scale your business and get your head around the tech so you can truly step into freedom?
What would it feel like to be able to replace your income and not have to report to a boss?
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Overcome your fear and step into a future where you can be celebrating financial freedom…