Pricing What Your Offer: Small Business Guide

Guide to pricing strategies for small businesses.

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Your prices can influence the number of sales you make and the profit you earn on each transaction.

 

As the old adage goes, everything has a price. But how should you go about setting yours?

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Prices are personal and powerful – they can dictate the balance of cash flow, number of sales, and profitability of your business. The good news is that there are plenty of models and pricing strategies to help you get it right.

 

In this guide, we explain the pricing strategies you can use as a small business owner. Learn how to calculate the Cost of Goods Sold (COGS) and the impact of inventory levels on pricing, and discover your route to fair and feel-good pricing.