
Included in this programme
Introduction to Digital Marketing
Social Media Marketing: Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’.
Content Marketing: We'll show you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance.
Email Marketing: Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations.
Google Analytics: Unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions.
Website Optimisation: What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business.
Digital Marketing Strategy: Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more.
Key Takeaways
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You'll get an understanding of the power of digital marketing in todays business world
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You'll understand how to create, implement and execute your own digital marketing strategies to grow your business no matter what stage you're at
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You'll have access to the video content, Whatsapp and Facebook groups for 12 month

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